What awaits the e-commerce industry in coming months? What areas need special attention and what will be the trends in online stores?
Many e-stores are already using artificial intelligence in their daily activities. However, we are still at the early stages. In the future, thanks to the further development of AI, online shopping will be even more convenient, searches will become more relevant, and recommendations and ads will truly match customers’ expectations. AI based solutions will also improve e-commerce logistics and customer service.
This is a trend that will dominate e-commerce for the next few years to come.
More than a trend, this is now an e-commerce standard. Yet, there is still a lot to be done in the area. The technological possibilities are getting better, but they require constant investments and development.
You snooze, you lose. Whoever misses this moment and doesn’t implement solutions enabling personalization to its full extent, will spend the next years playing catch up with the competition.
Mobile apps & mobile payments
Despite the fact that laptop is still number one when it comes to online shopping (80% in Poland), sales through mobile channels are rising steadily. 69% of people are already using smartphones to shop, but in the youngest tested group 15-24 years, this rises up to 92% and outgrows sales on laptops.*
Key e-commerce players are investing in solutions that will improve the process of shopping over the phone, including secure mobile payments solutions. But when our target group consists of teens and young adults, maybe it’s worth to generally reconsider sale channels.
Over one and a half billion people use Facebook every day. This is the largest, but of course not the only social platform, that is becoming an increasingly important link in the online sales process. There are more and more solutions that allow you to shorten the shopping journey. Mainly by allowing customers to go to the product page, straight from a post in social media. This is a huge potential for e-commerce and another of our hot trends for coming months.
This technology enables better recommendations, faster searches and better customer service. There are many different ways and possibilities of implementing image recognition, both for big name brands and smaller stores.
For now, it is still at the early stages of its development, leading by innovation companies. However, in the coming years it will be introduced in e-commerce on a large scale.
VR & AR
For now, more of a marketing ploy than a large-scale solution that facilitates online shopping. However, both VR (virtual reality) and AR (augmented reality) have the potential to solve one of the biggest challenges of e-commerce, i.e. the inability to take a closer look at the product.
Do you remember the IKEA catalog, with a feature which allowed you to check how the furniture will look in the real-life interiors? This is the direction we should all be looking at.
* “E-commerce w Polsce 2020. Gemius dla e-Commerce Polska”.